Thursday, July 23, 2009

To go or not to go ...

Snowylady's on course, and part of the course requires an overseas observation trip for a week.  Luck of the draw, she drew Vietnam.

The major decision now is whether the family will go with her too.

My consideration are 2-fold: it coincides with production cutover of the project I've been working on since December.

Then there's the kids, who never went to bed until mummy's home ...

Personally though, I know very little of Vietnam and know no one there, so I have no idea what to do with the kids while Snowylady's at work.

Tuesday, July 21, 2009

Snowylass P1 Registration

Oh, the agony of decisions, decisions, decisions.

What school to choose?  No time to volunteer, how?

Strategise by distance?

Finally, we decided on the nearest church affiliated school, more than 2 km away, co-ed (the main reason for agony - we plan to enroll the 2 kids in the same school so that I don't need to do a double act).

Well, seems like she got in just like that - fewer applicants in this phase than vacancies.

Not fair - she grew up so fast.

Thursday, July 9, 2009

It's not always the dirty minds of viewers to blame ...

When I first saw this Burger King ad at its Holland Village Outlet, the sexual innuendo already struck me, but not my wife who was with me.

After all, what woman would look at the picture of another woman, right

My surprise, that they'd run the ad, disappeared when it was published that the ad was only run in Singapore.

It didn't spare the BK HQ in the US from the barrage of criticisms though.

http://www.examiner.com/x-14984-San-Diego-Fast-Food-Examiner~y2009m7d1-Burger-King-Oral-Sex-Ad

After all, hey, this is Singapore, right?  If it's in public, it must have been approved by MDA or MITA or whatever, right?

 

Didn't the ad on the left featuring the "Caldecott Queen" ran a few years back, eliciting some men to comment how lucky Philip Chion must be?"

It led to complaints of course, but not before the ad achieve its aim - to make an impression.

 

 

 

So I saw this one in today's TODAY, and I am just wondering if it will be next ...

I mean, I appreciate something witty without being crass ... tried it myself sometimes, e.g., some of my posts in CHF's DGI RPG thread.

The common defence by the advertisers or the advertised company is that they got no control over what's in the mind of the viewers.

Bull.

While that is true up to a point, they should not be denying that the innuendo was precisely what they intended in the first place - and that should not distract from whether it was appropriate advertising material.

But admitting mistakes is hard to do.

Even my own co. refused to admit mistake when they ran an ad promoting a Swiss destination but featuring Italian cheese ...

I mean, maybe the management just don't appreciate how seriously the Europeans take their cheese ...

After all, Singaporeans would know how ridiculously it would be for a Cantonese eatery to feature bak-chor-mee as their main ad, right?  Uhm, at least, I think it should be ridiculous, right?